Privacy policy.

Information we collect

We keep our data collection minimal. We do not require you to sign up or provide personal information to use our website.

• Standard web logs: like most websites, our servers may log information such as your IP address, browser type, operating system, referring URLs, and timestamps. This is used for server administration and security.
• Usage data (via PostHog): we use PostHog for analytics to understand how visitors engage with our site. PostHog collects information such as pages visited, time spent on pages, device information, and general geographic location. Learn more about PostHog's privacy practices.
• Advertising data (via Google AdSense): we display ads through Google AdSense. Google and its advertising partners may collect information about your device, browsing activity, and interests to serve relevant advertisements. This may include cookies, device identifiers, and IP addresses. Learn more about how Google uses information from sites that use its services.

We do not collect personal information like your name, email address, or phone number unless you voluntarily provide it (e.g., by contacting us directly via email or creating an account).

Advertising and third-party partners

We use Google AdSense to display ads. Google works with various advertising partners to serve ads. These partners may use cookies and similar technologies to collect information about your browsing activities across different websites to provide interest-based (behavioral) advertising.

Information that may be collected for advertising purposes:

• IP address and general location
• Device type, browser, and operating system
• Pages visited and content viewed
• Time and date of visits
• Advertising identifiers
• Information about ads shown and interactions with ads

Google uses cookies, including the DoubleClick cookie, to serve ads based on your prior visits to our site and other sites. You can opt out of personalized advertising in Google Ad Settings, or opt out of third-party vendor cookies through aboutads.info and Your Online Choices. For more detail, see Google's advertising policies.

How we use your information

• To operate and maintain our website: using web logs to ensure the site runs smoothly and securely.
• To improve our website: analyzing usage data via PostHog helps us understand what content is popular and how users navigate the site.
• To display advertisements: working with Google AdSense to show relevant advertisements that help support our free service.
• To comply with legal obligations: we may process your information where it is necessary for compliance with applicable laws or regulations.

Will your information be shared?

We do not sell your personal information for monetary consideration. However, we share information in the following circumstances:

• With analytics providers: we share usage data with PostHog for the purpose of website analytics. PostHog's use of this data is governed by their own privacy policy.
• With advertising partners: we share information with Google and its advertising partners to display relevant ads. This sharing may be considered a "sale" or "sharing" of personal information under certain privacy laws (see California rights below).
• For legal reasons: we may disclose information if required to do so by law or in response to valid requests by public authorities.

Cookies and tracking technologies

Yes, we use cookies and similar tracking technologies. Cookies are small text files stored on your device.

• Essential cookies: required for basic site functionality.
• Analytics cookies: used by PostHog to collect usage data and help us improve the website.
• Advertising cookies: used by Google AdSense and its partners to deliver relevant ads and measure performance.

You can control cookie use at the browser level. If you reject cookies, you may still use the site, but some features may be limited.

Your privacy choices

For users in the European Economic Area (GDPR)

If you are located in the European Economic Area or the United Kingdom, personalized advertising requires your consent. Where required by law, you will be asked to consent before personalized ads are shown, and you can manage your choices at any time through Google Ad Settings, the opt-out tools listed above, and your browser's cookie controls.

Under the GDPR you have the following rights:

• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure ("right to be forgotten")
• The right to restrict processing
• The right to data portability
• The right to object to processing
• The right to withdraw consent at any time

For California residents (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act and California Privacy Rights Act.

Categories of personal information collected:

• Identifiers (IP address, device identifiers, cookies)
• Internet or network activity (browsing history, interactions with the site)
• Geolocation data (general location based on IP address)
• Inferences drawn from the above to create a profile for advertising purposes

Your rights:

• Right to know: request information about the personal information we collect, use, and disclose.
• Right to delete: request deletion of your personal information, subject to certain exceptions.
• Right to opt-out of sale/sharing: opt out of personalized advertising through Google Ad Settings and the opt-out tools listed above, or by contacting us at privacy@psylocke.gg.
• Right to non-discrimination: we will not discriminate against you for exercising your privacy rights.

To exercise your rights, contact us at privacy@psylocke.gg.

For users in other US states

Several other US states have enacted privacy laws (Virginia, Colorado, Connecticut, Utah, and others). If you are a resident of these states, you may have similar rights to access, delete, and opt out of certain data processing. Please contact us to exercise these rights.

How we keep your information safe

We collect little, and we protect what we do collect. We use reasonable security measures to protect against unauthorized access, alteration, disclosure, or destruction of your information.

Data retention

We retain automatically collected web logs for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Analytics data collected via PostHog and advertising data collected by Google AdSense are retained according to their respective policies.

Children's privacy

Our website is not intended for children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

International data transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. By using our website, you consent to such transfers.

Updates to this notice

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible.

Contact us

If you have questions or comments about this notice, need to report a privacy concern, or wish to exercise your privacy rights, email us at privacy@psylocke.gg.

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